Introducing the new range, Critical Goods. This hood is sourced and printed on United Athle, a premier Japanese apparel brand known for uncompromising quality.

Using premium cotton, the fabric is very soft, with a thicker back-yarn pile that gives the garment a heavier weight and classic finish. To minimise shrinkage after washing, the hood is pre-washed and tumble-dried during production, helping the garment maintain its shape and fit over time.

Finished with screen-printed artwork on the front and back, complete with Critical branded stitched labelling. This range represents a level up on the usual Critical attention to quality and detail. Art direction by Mr Phomer.